
Last Tuesday, I watched someone hold the door for a delivery driver whose arms were stacked with packages. No phone came out to capture it. No one announced it. The driver nodded thanks, the door-holder walked away, and that was it. I’d walked past them both, checking my phone for the third time in two minutes because I was annoyed about an email that didn’t matter. Didn’t even register they were there until I heard the door click shut behind them. That moment sat with me all day, uncomfortable and insistent.
We live in a world where good deeds come with notifications and likes, where helping gets hashtagged and kindness gets curated. Mae Collins says it plainly: “Kindness doesn’t need an audience. It just needs someone who’s hurting a little less because you showed up.” But showing up requires noticing in the first place, and I’d been too busy performing my own importance to see what was right in front of me.
Collins doesn’t promise transformation or dramatic rescue. She acknowledges something smaller—that showing up might ease someone’s hurt “a little.” Not completely, not permanently, but enough. That’s uncomfortable because it means kindness doesn’t always feel significant. You stay with someone who’s struggling, and when you leave, you’re not sure if it helped. There’s no metric for “a little less hurt,” no way to measure whether your presence mattered. Real kindness exists in that uncertainty, in choosing to show up anyway without knowing if it counts.
Keanu Reeves has become famous partly for his quiet generosity—not because he broadcasts it, but because recipients share their stories. He’s given up subway seats, bought ice cream for a fan just to talk, taken pay cuts so crew members could be paid more. What makes these moments resonate isn’t their scale but their privacy. He wasn’t performing kindness; he was simply being kind when no cameras were rolling and no publicists were watching. One story describes him sitting with a homeless man on a sidewalk, not offering money or advice, just sitting and talking. The man later said it was the conversation, not any potential help, that stayed with him. Sometimes showing up is enough.
I stayed late at work once because a colleague was overwhelmed with a deadline. Helped for maybe twenty minutes, nothing major. Then I mentioned it to my partner that night. Casually, like it wasn’t the whole reason I’d brought it up. She gave me this look—not mean, just aware—and I realized I’d turned a decent moment into a performance review of myself. The help was real, but so was my need for it to be acknowledged.
That’s the part nobody talks about: how hard it is to do something kind and just let it exist without turning it into evidence of your goodness. Stay fifteen minutes late when someone’s struggling. Text the friend who’s been quiet. Ask how they’re actually doing, then wait through the pause before they answer honestly. Bring coffee without mentioning it later. Help your neighbor carry groceries without working it into conversation at the next block party. The impact multiplies when we stop measuring it, but stopping is harder than it sounds. You have to sit with the feeling that maybe nobody will ever know you tried, and that has to be enough.
Pick one person who’s struggling right now. Show up for them in some small way this week—a text, a visit, a listening ear—without telling anyone else about it. If you’re stuck on what to say, send the text that just says “Thinking of you. No need to reply.” Let the act exist only between you and them, a private kindness that needs no witnesses.
Quiet kindness doesn’t disappear just because no one posts about it. It settles into someone’s memory, shifts how they move through their day. The delivery driver whose door was held, the coworker who didn’t face their deadline alone, the friend who got a text at exactly the right moment—they carry that forward. Or maybe they don’t. Maybe they forget entirely. Maybe your kindness made no difference at all, or made a difference you’ll never see.
Look around for what you’ve been missing while checking your phone or thinking about yourself. Those are your opportunities. Show up without announcement or expectation, and accept that you might never know if it mattered. That uncertainty is where real kindness lives.


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